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Meeting Details

checkicon Date: Thursday, August 17, 2006
checkicon Featuring:

White Papers In Your Future

New material, more usable information than before!

When you're ready to expand your document repertoire beyond just procedures and instructions, what kind of documents should you learn to compose?

Consider white papers! Managers use the information in white papers to make decisions, so writing white papers can make you more valuable to managers.

But what is a white paper? What characteristics distinguish them from other kinds of business documents? How can you be sure you're writing one? How can you use your knowledge of white papers to make yourself indispensable to managers?

Beau Cain offers both fresh and updated insights from ongoing research for his college course, Writing White Papers For Product Development and Sales. For instance, there are no longer ten kinds of white papers, which was the basis for his old presentation.

Cain explains what a white paper is, what it isn't, and how to get started writing one of 57 white paper possibilities. He'll show how he arrives at that odd number of documents, and explain why the factors for this number are a secret weapon for writing that crucial rough draft of a white paper that is appropriate for its purpose.

Beau Cain

Beau Cain is a technical communication consultant in Silicon Valley who also teaches part time at San Jose State University's Professional Development Center (PDC) and at San Jose City College's Institute for Business Performance (IBP). At IBP, he teaches presentation skills for the Geographic Information Systems (GIS) Certificate program. At PDC, he teaches for two certificate programs: the Technical Writing and Communication Certificate and new Advanced Technical Writing and Tools Certificate. He teaches white paper composition, resume workshops, and advanced specialized applications of Microsoft Office, Power Point, Visio, and Word; TechSmith's Camtasia Studio; and Macromedia's Flash. Cain is currently serving the last year of his three-year term as the Director, Region 8, for STC's Board of Directors.

checkicon Location:

Cisco Building 4 (P4)
Green Valley Conference Room
1435 N. McDowell Boulevard
Petaluma, CA 94952

Click here for driving directions

checkicon Schedule:

6:00-6:30 - Networking and dinner
6:30-6:50 - Announcements, round-the-table and speaker introductions
6:50-8:00 - Program
8:00-8:30 - Networking and program follow-up

checkicon Dinner:

We provide dinner at our meetings for no additional cost. The dinner is typically pizza and salad or a deli tray. Coffee, tea, and water are also provided.

checkicon Cost:

$2 members, $4 nonmembers. Dinner included.
You and your guest get in FREE if your guest is a first-time visitor!

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